Alexa Chung
I saw Alexa at the ELLE Style Awards. Her hair was dressed in a kinda half-up/half down, with just the right amount of height and a modern-day nod to the Sixties.
Alexa’s hair is done by George Northwood at Daniel Hersheson. I know that beauty editors and clients flock to him to get the famous “George Effect” and style advice. He has made this look his own and I think he is just brilliant. To come up with a style that is your signature piece and is loved by so many is a real achievement.
For me, “The Alexa” by George is “The Wedge” by Trevor Sorbie of our times.
As I write this, I can hear the uproar from hairdressers across the land! But to me, “The Alexa” is as big as many of the Vidal Sassoon cuts and has been worn by so many women in different versions.
“The Alexa” has the texture and length that sums up what women really want for their hair right now, and if I were heading up a salon I would hold my training evenings on this style for as long as it takes for my team to truly master it.
There are so many ways to get this style wrong. As “un-done” as it looks, it is just as hard to master as the more technical “Wedge”.
I will not even try to explain it as “The Alexa” belongs to George. But the way the colour sits to give texture and a rooty look is as brilliant as the cut.
Often in salons lots of time is spent achieving the perfect blonde highlights – all creamy and right to the root – but no time is spent on how to do un-done hair. And yet, in my experience, it is often just as difficult for stylists to create a look that is uncontrived.
This is the reason why George Northwood probably has a waiting list stretching out till next Christmas!
George, I salute you! You are a true inspiration as a stylist.
