Zoe Irwin with Lisa Snowdon at the UK's Most Wanted 2009 Grand Final

Creative HEAD stepped up the style stakes this year with its inspiring UK’s Most Wanted awards, which proved full of surprises. I brought along a few friends for a special Creative Head shoot. They loved the evening and the shoot, which had such beautiful hair and styling. The trouble was there was so much going on, it was hard to know which bit to watch!

My Best Dressed Award goes to the beautiful Sacha Mascolo-Tarbuck, who wore a jacket that screamed “I am so hot and so this season.” If I didn’t love her so much I would be jealous!

And Adam Reed, who owns so much of his best mate Henry Holland’s collection that I’m sure he even jogs in it!

Seeing all my peers and the work they do for awards inspires me to push my ideas further. I left thinking I want an award and I must check Net-a-porter for a new jacket when I get home!

London fashion week makes me so proud to be British. I love the way all the fashion crowd appear in their outfits and you watch tiny girls tottering in crazy heels that are normally only seen after dark, sashaying down the street with their super nerdy, but cool, gay friend wearing a practised bored scowl.

My role in this is to preen the fashion teams from the magazines. I spent the week updating colours, giving styling lessons and handing out “style kits” of pins, kitten brushes and mini hair sprays to my clients so that they could survive a month of shows, dinners and parties.

Texture is one of my key lessons – you can update a look super-quick with a different texture to the style. It’s all about “over-using” style products right now . Hairspray spritzed close to the head, then blowdried to give an upstyle gloss and a slightly tortured modern quality. I spray my fingers with a strong hairspray and rake them through the tops and sides of ponytails. I’m also still hooked on my dry shampoo habit! I overspray the ends of hair, then follow with the crimper and finally brush the hair with a Mason Pearson before placing it in a scruffy chignon.